The story so far
I built AgLand because buying land was miserable: slow, patchy information, and the good stuff went before it was ever advertised.
I grew up on an equestrian smallholding in Lincolnshire. Collecting eggs and feeding the horses came before school, mud came before most things, and I have never been as comfortable in heels as I am in wellies (who am I kidding? I can't walk in heels and have no desire to). Land, to me, was never an asset class. It was where you lived and what you did every morning.
I left for a career in law, which took me all over the world, then I started building technology companies. Now I invest in property alongside that. When I went to buy agricultural land myself, I expected it to be like buying anything else. It wasn't. The good parcels went before they were advertised, or were never advertised at all. Every step took weeks. I never knew where I stood, and what I wanted most - to speak to the person who owned the land - was the one thing the process seemed designed to prevent.
I didn't think that was good enough for a market that decides where people farm, live, and build. So I built the thing I wanted at the time: somewhere a buyer can say once, plainly, what they are looking for, and be told the moment it exists. And somewhere an owner can see how many real buyers want land like theirs before deciding to advertise, then reach them directly.
AgLand went live in August 2026. Within the first six weeks, more than nine hundred buyers had told us what they were looking for, and the first sellers had been introduced to buyers who matched their land within days of their advert going live. It's early, and it's working.
I still read every requirement and every advert myself before it goes live, which is how it stays honest. Farming has had a hard few years, and if taking some of the friction and secrecy out of buying and selling rural property helps the people doing it, that's a good use of my time. #BackBritishFarming isn't just a badge in our footer.
If something isn't working, or you just want to talk it through, email me. You'll get a straight answer from the person who built it.